Designed Corporate Service, a B2B SaaS company-incorporation platform in Saudi Arabia, covering company profiles, document workflows, shareholder/client management, employees, and post-incorporation services.

Led end-to-end product design across SaaS platforms, digital products, dashboards, websites, and conversion-focused experiences within the T&S ecosystem.

Owned UX/UI decisions and product experience direction across T&S products, working directly with management, marketing, growth, business, and development teams.

Designed and improved a unified CRM/CMM platform covering leads, customers, dashboards, reports, tickets, users, and data workflows, including the cleaning and de-duplication of 10,000+ leads with no data loss.

Delivered 100+ digital products, applications, landing pages, dashboards, and interfaces across Corporate Service, T&S Training Institute, SportX, T&S Digital, and other T&S initiatives.

Contributed to T&S Training Institute growth initiatives, supporting digital experiences that generated 14,891 landing-page visitors, 20,919 page views, and 749 registrations across 26 training programs.

Established scalable design-system practices and reusable UI patterns, improving consistency and design-to-development efficiency across products.

Designed and optimized conversion-focused experiences, including landing pages, lead-generation forms, registration flows, post-incorporation journeys, and responsive bilingual/RTL interfaces.

Collaborated closely with developers throughout the product lifecycle to ensure design accuracy, resolve UX/UI issues, and maintain product quality.

Managed projects from initiation to delivery, coordinating teams, budgets, timelines, stakeholders, and issue resolution.

Designed and tested mobile apps and conversion-focused landing pages, conducting user research, usability testing, A/B testing, and performance analysis.

Built a design system covering typography, color palettes, components, and reusable UI patterns for internal products.

Designed end-to-end experiences across translation, customer and invoice management, route-optimisation AI, OCR, chatbot, and smart-solution products.

Designed the Darlukman translation platform end to end, including multi-role interfaces, account screens, invoices, and a landing page, consistent with the design system.